In the ever-changing present, the intersection of technology and art has reached an unprecedented height - the constant iteration of artificial intelligence, big data, virtual reality and other technologies have provided a new means of artistic creation, and also subtly changed people's life aesthetic experience. From smart home to digital art exhibition, art through its rich imagination and creativity, depicts the grand blueprint of the future world for us: while science, with advanced technical means, will gradually transform these blueprints into reality, so that we can truly touch the outline of the future. NEBULA is precisely a technological artwork that “visualizes imagination”.
On June 19th, IF AUDIO's new product launch event “NEBULA - Combination of Art and Technology”, organized by drivepro, was held at 2024 INNOVATION WORKSHOP in Design Shanghai.Chen Ken, founder of BOLTBOLT, and Cheng Yumeng, head of the marketing department of drivepro, respectively shared their thoughts on the theme of “NEBULA: Combination of Art and Technology”, and shared with the audience the history of the birth of this revolutionary audio product and the design concept behind it.
Ken Chen Ken: Young Designer's Resilience and Reverse Thinking
Ken Chen opened his talk with his unique personal experience, frankly sharing the challenges and growth as a young entrepreneur. Talking about the homogenization of electronic products in today's market, Ken Chen showed a set of product drawings of headphone manufacturers with similarities in appearance. He believes that this homogenization stems from the popularity of minimalist design, standardization of functions, blurring of brand differences, and convergence of consumer preferences. The core of minimalist design is less is more, but this also makes products lose details and personality. Chen Ken pointed out that although the standardized design process meets market demand, it is difficult to create truly differentiated products. He raised a thought-provoking question: “Electronic products have always been regarded as commodities and tools, is it possible to look at electronic products from a different perspective?”
Scientific Artifacts:Challenging the Conventional, Breaking the Edge
From Leonardo da Vinci to Steve Jobs, Chen Ken regards those creators who constantly break through the boundaries in their respective fields as artists. He believes that the essence of art is to create and innovate, to challenge conventions and break through boundaries, and the work of artists is to broaden the boundaries of human society. If the product design process can be regarded as an artistic creation; if the meaning and message can be expressed through the product; if only artistic self-expression is taken into account when developing a new product ...... perhaps, a unique work of art can be created at this time, Chen Ken said.
The Birth of NEBULA: A Tribute to the Spirit of Humanity's Exploration of Unknown Territories
NEBULA, a speaker that perfectly blends technology and art, is inspired by the most iconic space shuttle in the history of aerospace to pay tribute to the spirit of human exploration of the unknown. Through modular design and ferromagnetic fluid technology, NEBULA realizes the visualization of music, and the audience can see in the live video that with the rhythm of the music, the ferromagnetic fluid presents a dynamic form, and the perfect fusion of technology and art brings a brand new audio-visual experience.NEBULA not only has excellent sound quality, but also has a block design and removable shell, users can explore and assemble by hand, as if building a space capsule of their own. This design not only enhances the playability of the sound, but also allows users to experience the delicate structure inside.
IF Audio Studio x BOLTBOLT: A match made in heaven!
IF Acoustics Studio, with its profound acoustic technology and unique aesthetic pursuit of artistic products, coincides with the concept of BOLTBOLT Design Studio, and together they have created NEBULA, a revolutionary technological artwork, which embodies the profound thinking and common pursuit of both teams at the intersection of technology and art.BOLTBOLT Design Studio's ID design, combined with IF Acoustic Studio's structural and acoustic design, makes NEBULA not only an innovative audio-visual experience, but also a new interactive and creative experience for users.
IF Acoustic Studio and BOLTBOLT hope to use NEBULA to break the traditional stereotypes of human beings on electronic products, just as space exploration expands the boundaries of human beings, both are committed to expanding the boundaries of the design, to bring users a unique product experience and unlimited possibilities. When the aesthetics of art and the rationality of science collide to create a cosmic level of romance, we can listen to the melodious music from the distant stars.NEBULA is using practical action to outline the blueprint of future technological artwork.
